Measurement and reporting

When a lead is qualified through Driftrock Convert — for example, after completing a WhatsApp conversation — that qualification outcome is exactly the...

TikTok campaigns that optimise only towards lead volume tend to find the cheapest leads rather than the most valuable ones. By sending server-side con...

Knowing how many leads a campaign generated is useful. Knowing which specific ad, keyword, audience, or channel drove each lead, and being able to con...

Knowing how many leads you captured is only half the picture. Understanding how many of those leads were valid, contactable, and unique tells you what...

Aggregate lead reporting tells you totals and averages. It doesn't tell you whether leads captured last week are converting at the same rate as leads ...