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The Driftrock Facebook 101

The Driftrock Facebook 101

A top to tail overview of Facebook advertising.

14 articles in this collection
Written by Owen McDermott

Facebook Lead Ads - Which Fields Are Available?

This guide shows you exactly what information you can ask for in a Facebook lead ad form
Written by Owen McDermott
Updated over a week ago

Quick Start Guide to Getting Started on Facebook

How to Set Up Your Facebook Business Manager, Ad Account and Page
Written by Owen McDermott
Updated over a week ago

Reach and Frequency Buying

Reach and Frequency as an alternative to auction buying
Written by Owen McDermott
Updated over a week ago

A Guide to Facebook's Lead Ads Product

This guide covers Facebook's native product features with regard to the creative format and lead form content, and data management.
Written by Owen McDermott
Updated over a week ago
Introduction

Why Facebook?

Why exactly should Facebook be part of your marketing arsenal, and why you cannot ignore social as a source of lead generation
Written by Owen McDermott
Updated over a week ago

Why Instagram?

Since Facebook extended their ad network to Instagram, marketers have been given access to a whole new audience to target
Written by Owen McDermott
Updated over a week ago
Business Manager

How to get permission to run ads on behalf of a Facebook page

Requesting Advertiser Access to a Facebook page using Business Manager
Written by Owen McDermott
Updated over a week ago
Tracking

Installing the Facebook Pixel

Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website
Written by Owen McDermott
Updated over a week ago
Ad Placements

What Ad Placements are available on Facebook?

Choosing the right ad placement for your ads is key to your success.
Written by Owen McDermott
Updated over a week ago
Ad Formats

What Ad Formats are available on Facebook?

With numerous variations of ad formats available, there are no shortage of options to get your message out. Here we pick our 5 favourites.
Written by Owen McDermott
Updated over a week ago
Audiences

What Audiences can I target on Facebook?

You're not short of choice when it comes to defining your target audience using Facebook ads.
Written by Owen McDermott
Updated over a week ago

How to share a Facebook Audience

When you need to share an audience with another ad account, here's how to do it.
Written by Owen McDermott
Updated over a week ago

Dynamic Custom Audiences - Automate with Driftrock Flow

No more manual csv uploads - save yourself time by automating your custom audiences.
Written by Owen McDermott
Updated over a week ago

Scaling your Lookalike Audiences to 20% with Driftrock Flow

Need to scale your audiences beyond 10%? Use Driftrock Flow to create 20% lookalike audiences.
Written by Owen McDermott
Updated over a week ago