All Collections
The Driftrock Facebook 101
The Driftrock Facebook 101
A top to tail overview of Facebook advertising.
14 articles in this collection
Written by
Owen McDermott
Facebook Lead Ads - Which Fields Are Available?
This guide shows you exactly what information you can ask for in a Facebook lead ad form
Written by
Owen McDermott
Updated over a week ago
Quick Start Guide to Getting Started on Facebook
How to Set Up Your Facebook Business Manager, Ad Account and Page
Written by
Owen McDermott
Updated over a week ago
Reach and Frequency Buying
Reach and Frequency as an alternative to auction buying
Written by
Owen McDermott
Updated over a week ago
A Guide to Facebook's Lead Ads Product
This guide covers Facebook's native product features with regard to the creative format and lead form content, and data management.
Written by
Owen McDermott
Updated over a week ago
Introduction
Why Facebook?
Why exactly should Facebook be part of your marketing arsenal, and why you cannot ignore social as a source of lead generation
Written by
Owen McDermott
Updated over a week ago
Why Instagram?
Since Facebook extended their ad network to Instagram, marketers have been given access to a whole new audience to target
Written by
Owen McDermott
Updated over a week ago
Business Manager
How to get permission to run ads on behalf of a Facebook page
Requesting Advertiser Access to a Facebook page using Business Manager
Written by
Owen McDermott
Updated over a week ago
Tracking
Installing the Facebook Pixel
Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website
Written by
Owen McDermott
Updated over a week ago
Ad Placements
What Ad Placements are available on Facebook?
Choosing the right ad placement for your ads is key to your success.
Written by
Owen McDermott
Updated over a week ago
Ad Formats
What Ad Formats are available on Facebook?
With numerous variations of ad formats available, there are no shortage of options to get your message out. Here we pick our 5 favourites.
Written by
Owen McDermott
Updated over a week ago
Audiences
What Audiences can I target on Facebook?
You're not short of choice when it comes to defining your target audience using Facebook ads.
Written by
Owen McDermott
Updated over a week ago
How to share a Facebook Audience
When you need to share an audience with another ad account, here's how to do it.
Written by
Owen McDermott
Updated over a week ago
Dynamic Custom Audiences - Automate with Driftrock Flow
No more manual csv uploads - save yourself time by automating your custom audiences.
Written by
Owen McDermott
Updated over a week ago
Scaling your Lookalike Audiences to 20% with Driftrock Flow
Need to scale your audiences beyond 10%? Use Driftrock Flow to create 20% lookalike audiences.
Written by
Owen McDermott
Updated over a week ago
