Tips & tutorials for lead generation campaigns

Advice from our team of lead generation experts on how to run successful campaigns across your paid media channels

14 articles in this collection
Written by Harry Cregeen

Facebook Lead Ads - Which Fields Are Available?

This guide shows you exactly what information you can ask for in a Facebook lead ad form

Written by Harry Cregeen
Updated over a week ago

Quick Start Guide to Getting Started on Facebook

How to Set Up Your Facebook Business Manager, Ad Account and Page

Written by Harry Cregeen
Updated over a week ago

Reach and Frequency Buying

Reach and Frequency as an alternative to auction buying

Written by Harry Cregeen
Updated over a week ago

A Guide to Facebook's Lead Ads Product

This guide covers Facebook's native product features with regard to the creative format and lead form content, and data management.

Written by Harry Cregeen
Updated over a week ago

Introduction

Why Facebook?

Why exactly should Facebook be part of your marketing arsenal, and why you cannot ignore social as a source of lead generation

Written by Harry Cregeen
Updated over a week ago

Why Instagram?

Since Facebook extended their ad network to Instagram, marketers have been given access to a whole new audience to target

Written by Harry Cregeen
Updated over a week ago

Business Manager

How to get permission to run ads on behalf of a Facebook page

Requesting Access to a Facebook page using Business Manager

Written by Harry Cregeen
Updated over a week ago

Tracking

Installing the Facebook Pixel

Before you get started with your Facebook ad marketing, ensure that you have your Facebook pixel installed on your website

Written by Harry Cregeen
Updated over a week ago

Ad Placements

What Ad Placements are available on Facebook?

Choosing the right ad placement for your ads is key to your success.

Written by Harry Cregeen
Updated over a week ago

Ad Formats

What Ad Formats are available on Facebook?

With numerous variations of ad formats available, there are no shortage of options to get your message out. Here we pick our 5 favourites.

Written by Harry Cregeen
Updated over a week ago

Audiences

What Audiences can I target on Facebook?

You're not short of choice when it comes to defining your target audience using Facebook ads.

Written by Harry Cregeen
Updated over a week ago

How to share a Facebook Audience

When you need to share an audience with another ad account, here's how to do it.

Written by Harry Cregeen
Updated over a week ago

Dynamic Custom Audiences - Automate with Driftrock Flow

No more manual csv uploads - save yourself time by automating your custom audiences.

Written by Harry Cregeen
Updated over a week ago

Scaling your Lookalike Audiences to 20% with Driftrock Flow

Need to scale your audiences beyond 10%? Use Driftrock Flow to create 20% lookalike audiences.

Written by Harry Cregeen
Updated over a week ago