Facebook lead ads have been around for a while now, but are still a game-changing product, especially for lead generation. They remove the need for the user to fill in their data - things like email address, name etc are pre-filled with Facebook profile data. Great, huh?

Below you can see the range of questions and fields you can add to a Facebook lead form.

Also, the beauty of Facebook lead ads is that you can have custom questions, either with multiple choice or conditional answers.

In addition, you can configure the privacy policy part of the form, either by linking directly to the privacy policy on your website, or by entering a custom one within the form. This is an important part of the process, and you will not be able to finish your form without entering this information.

Any leads that you collect via your form, will be available to download in your Facebook Page 'Publishing tools'. You will need to download these manually, and regularly, so as to ensure you have the most up to date leads from your campaign. You should never let a lead go too cold - strike while they are hot!

Want to automate the sending of your Facebook lead ads leads, through to your CRM? Driftrock can help. Get in touch to find out more, and let us know which CRM you are using: www.driftrock.com/demo.

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