Ensure you are an ‘Account Manager’ or ‘Campaign Manager’ on the Ad account before you proceed.
There are two ways you can create a lead gen form in Campaign Manager. You can create and attach a lead gen form when setting up your Lead Generation objective campaign, and you can also create a form from Account Assets. Account Assets is located at the top of your Campaign Manager homepage.
- Select the language you’d like your form to be displayed in, an offer headline and further details.
- You can also add in multiple checkboxes to enable users to opt into individual offers or channels.
Lead details & custom questions
Select which questions you’d like to ask in your form here.
Note: LinkedIn allows you to select up to 12 fields including custom questions.
LinkedIn will pre-populate form fields from these categories with a member's contact and professional demographic details (based on the information they have shared on their LinkedIn profile).
The following fields can be edited by the user:
- Work email address
- Work phone number
- Personal email address
- Personal phone number
- Any fields that the member does not have filled out on their LinkedIn profile
LinkedIn allows you to enter up to 3 custom questions to request additional information from the user. E.g multiple choice questions;‘Select a car model’, or ‘Choose a course’. These questions require the user to enter an answer.
You can add a custom thank you message and add a click through link here.
Choose from the following CTA buttons to appear at the bottom of your form.
- Visit company website
- Learn more
- View now
- Download now
- Try now
Once you've built your form, head to Driftrock to set up your lead sync to sync your leads to your CRM.